If you’ve been following Kimjoux for a while, you know we usually talk about jewels: craftsmanship, stories, and the emotions that live within every gemstone..
But this time, it’s something a little different and a little exciting.
I recently had the honour of being featured by IAM Media, where I shared a side of jewellery that people don’t usually see: intellectual property. Yes, we’re talking about trade secrets, trademarks, and creative protection, the quiet guardians behind every Kimjoux piece that leaves our studio.
At first, it might sound far from diamonds and gold. But to me, protecting knowledge is just as essential as the final polish on a ring before it leaves our atelier. Every bespoke piece begins with an idea, a sketch, and a way of thinking that’s uniquely ours. That’s the invisible layer that makes Kimjoux, well… Kimjoux.
In the interview, I shared how IP protection has been woven into our process since day one, from formal agreements with artisans and partners to secure data management systems that keep every design file, client detail, and supplier record safe. These may sound like small things, but in a boutique luxury house like ours, they’re the backbone of creativity.
When I started Kimjoux, my goal wasn’t only to create beautiful jewellery, it was to build a culture where artistry and trust coexist. Where every idea, sketch, and stone setting is treated with the same care as the finished jewel. Over time, I’ve come to realise that structure doesn’t limit creativity, it sets it free.
That’s why I believe luxury is more than what you see; it’s also about what protects it. Because in fine jewellery, ideas are as precious as gemstones and once they’re out, they can’t be taken back.
Being featured by IAM Media was such an inspiring moment. It reminded me how much passion, integrity, and protection shape the creative world and I hope it encourages other founders and designers to see intellectual property not as paperwork, but as part of their brand’s soul.
You can read the full feature here: “The Secret Behind the Sparkle: How a Luxury Jeweller Turns Know-How into Competitive Edge”
Every milestone, every memory, every triumph… captured in a piece that’s truly yours. Ready to turn your story into investment-worthy jewellery? Contact us and let’s talk Bespoke.
