I’m still smiling as I write this: Kimjoux was recently featured by Business Quarter, and it feels incredibly special to see these ideas travel beyond my studio and into a wider conversation.

I’ve never believed jewellery is just something you put on.

For me, it’s always been something you carry.

Where My Relationship With Jewellery Began

The Current Plump Ring and The Shift Pave Diamonds Ring in Kimjoux's Signature Collections

Long before Kimjoux existed, I grew up watching the women in my family treat jewellery in a very quiet, meaningful way. Their pieces weren’t about trends or value on paper. Each one marked a moment. A marriage. A birth. A turning point in life. Jewellery was memory, held in metal and stone.

That idea stayed with me, even when I later moved to London and worked across brand and strategy roles. I was surrounded by beautiful jewellery, well marketed, impeccably styled. But something felt missing. So much of it looked impressive, yet very little of it felt personal. It was made to be admired, not necessarily lived in.

That question lingered for years.

Then I became a mother.

Suddenly, the idea of legacy stopped being abstract. I found myself wanting to create something my daughter could one day inherit. Not just an object, but a story. Something that would still mean something long after trends had moved on. That was the moment Kimjoux truly began.

What “Modern Heirlooms” Really Mean at Kimjoux

From the start, I knew I didn’t want to build a jewellery brand driven by fast cycles or visual noise. I wanted to create what I now call modern heirlooms. Pieces designed with intention, emotional depth, and longevity. Jewellery that doesn’t shout, but stays.

At Kimjoux, every piece begins with a conversation. Not a catalogue. Not a trend forecast. A real conversation about who you are, what matters to you, and what this piece is meant to carry forward. That belief shapes everything we do, from design decisions to how we work with artisans and source gemstones.

What truly defines Kimjoux, though, is our bespoke work. This is where the brand feels most alive to me.

Clients often come to me with stories that are still forming. Sometimes they’re joyful. Sometimes they’re tender. Sometimes they’re hard to put into words. My role isn’t to impose a design, but to listen, translate, and quietly guide those emotions into form.

I remember one client who wanted to honour her late mother. Through our conversations, we wove in a subtle motif inspired by her mother’s favourite flower, paired with a gemstone connected to her birthplace. When she received the finished piece, there were no grand reactions. Just a pause. And then tears. In that moment, the jewellery stopped being jewellery. It became remembrance.

That’s what modern heirlooms mean to me.

The Future of Kimjoux and Conscious Luxury

Luxury, in my eyes, isn’t about excess or perfection. It’s about honesty. Craftsmanship. Responsibility. Knowing where your materials come from. Respecting the hands that shape them. Creating something that doesn’t need to be replaced next season.

Building a fine jewellery house this way isn’t always easy. Ethical sourcing requires constant care and transparency. Craftsmanship takes time. Growth demands restraint. But I’ve always believed that growth without soul isn’t real growth at all.

Looking ahead, I see Kimjoux expanding thoughtfully. More bespoke stories. Deeper relationships with clients. And one day, a physical space where people can truly experience the world behind the pieces. But no matter how we grow, the heart of Kimjoux will stay the same.

Jewellery as identity.

Jewellery as memory.

Jewellery designed to last, emotionally and physically.

If Kimjoux can encourage even a small shift toward slower, more meaningful luxury, then I know we’re doing something right.

You can begin a bespoke journey or book your private consultation whenever the time feels right, I’m only a message away.

And if you’d like to read the full feature, you can find it HERE.

KIMJOUX