A Collector’s Guide to Colour, Rarity & Resilience
In the evolving world of fine jewellery, beauty isn’t always about perfection, it’s about individuality. Once upon a time, I believed white diamonds were the pinnacle of timeless elegance. But everything shifted when I first encountered coloured diamonds: a golden 100-carat yellow radiating warmth, a vivid blue that collectors treasure for its rare “imperfections,” and a pink diamond whose brilliance was born from its flaws. These gems carried soul, story, and unmatched rarity.

Kimjoux's Bespoke The Shift Plump Ring
White diamonds will always be iconic, but their reign is no longer absolute. Collectors today are seeking pieces with emotional depth, scarcity, and enduring value. Coloured diamonds pinks, blues, reds, and greens have proven not just to hold their worth but to surpass expectations, often outperforming their colourless counterparts at auction.
Kimjoux's Bespoke The Sense Ring
These stones are not just adornments; they are assets, legacies, and heirlooms in the making. Each hue, a fingerprint of Earth’s artistry. Each rarity, a testament to resilience and timeless allure.
Kimjoux's The Rule Side Stones Ring
So the question is no longer why coloured diamonds? but rather: which story will you choose to wear, invest in, and pass on?
Read full article here: Vietnamese Version & English Version